Friday, November 6, 2009

Jimmy Choo for H&M

Have all of you heard about the new Jimmy Choo line for H&M? I've been hearing all sorts of buzz about it for weeks, but the line finally comes out next week- November 14th to be exact. So I stopped by the H&M website to get a feel for what's coming. My overall impressions were these:

1.) Overpriced overall
2.) Menswear is too simplistic ($25 for a white t-shirt? I don't think so)
3.) The shopping experience is too difficult (you need a bracelet to buy a bracelet? For real?)

Here's how it works. Right now you can visit the H&M website and view the pieces in the collection. There's ready-to-wear clothing as well as shoes, bags and accessories for both men & women. To find a store selling the pieces you like, first go to the H&M website, click on "Collection Overview." All items have a "Find a store" button. When you click on the button you will see a list of the stores with that item available. On November 14th, you can get in line to that store. The first 160 people will be given a bracelet (which is only necessary for the ladies accessories, shoes and handbags sections). For the first 2 hours, the first 160 people will be allowed to shop in the bracelet-only sections. Apparently anyone can shop in the womens garment and mens collection areas. It all seems a little over the top to me. Apparently when Karl Lagerfeld designed a diffusion line for H&M, it was pretty crazy and I'm sure they're anticipating some craziness for the Jimmy Choo line as well. If I were a huge Jimmy Choo fan, I'd probably be excited.

In viewing the collection, it all seems to be about two or three times the regular prices of garments normally sold at H&M, but when compared to the price of a typical Jimmy Choo garment, the prices seem low. It's all relative, I guess.

So what do you think about this new diffusion line? Is it worth all the hype? Is it worth all the waiting in line trying to be one of the first 160 people to enter the shop? Would you spend almost $200 on a pair of shoes at H&M? Would you rather find a pair real JC's marked down or second hand somewhere else? Leave a comment and let me know what you think.

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